By K. Rajan
Former US President Barack Obama’s new book ‘A Promised Land’ four years after he left the White House is tipped to be the bestselling presidential memoir in modern history. Published by Penguin Random House the book sold nearly 890,000 copies in the U.S. and Canada in its first 24 hours.
Reportedly the Obamas have jointly been paid a record $65 million as an advance for their memoirs by Penguin Random House the publisher.
Penguin Random House has ordered the first U.S. print run of 3 million copies of the 768-page book. The two-volume book will be published in 25 languages – including Spanish, Chinese, Arabic, Czech, Finnish and Vietnamese. To accommodate such a demand about 1 million books are being printed in Germany and are likely to be shipped back to the United States loaded in 112 shipping containers onboard three ships.
The only book that came close in terms of audience response is Michelle Obama’s ‘Becoming’ which has sold 10 million copies worldwide since its release in 2018.
Trailing behind the Obamas’ the other bestselling presidential memoirs include Bill Clinton’s ‘My Life’ (2004), Hillary Clinton’s ‘Hard Choices’ (2014), and George W. Bush’s ‘Decision Points’.
This is Obama’s third memoir — prior to this the 44th US President, Obama had written two bestsellers ‘Dreams from My Father’ in 1995 and ‘The Audacity of Hope’ in 2006.
Following her husband’s footsteps, Michelle Obama previously authored a coffee table book titled ‘American Grown’.
In spite of the fact that the new book was written well before the 2020 election, Obama hits the jackpot by describing his interactions with his predecessor former President George W. Bush and Joseph Biden.
“What mattered most, though, was what my gut told me — that Joe was decent, honest, and loyal. I believed that he cared about ordinary people and that when things got tough, I could trust him. I wouldn’t be disappointed,” Obama wrote about Biden.