After being associated with sports like Cricket and Boxing, Cement giant JK Lakshmi Cement now plans to be the Associate Sponsor of the Indian Super League series. This will be JK Lakshmi Cement’s first-ever foray into Indian football.
As part of the understanding chiseled out with FC Goa JK Lakshmi Cement’s logo will appear on the right sleeve of the FC Goa shirt for the entire ISL 2020/21 season.
JK Lakshmi Cement Limited – a part of the over 132-year-old JK Group will be the title sponsor of Sunrisers Hyderabad in the Indian Premier League.
An eminent industrial house, JK Lakshmi Cement Limited is known for its operations in India and abroad in the field of tyre, cement, paper, power transmissions and sealing solutions, dairy products and textiles.
Commenting on the association FC Goa’s Chief Operating Officer Aditya Datta said, “We are pleased to welcome JK Lakshmi Cement to the FC Goa family. The partnership brings together two of the leading brands in the country in their respective spheres
“This is a true amalgamation of trust and innovation. JK Lakshmi Cement has become an embodiment of trust, quality and a constant strive for excellence. These are qualities that imbibe with FC Goa. And we are truly looking forward to forging together a successful partnership.”
According to Dr. Shailendra Chouksey, Whole Time Director, JK Lakshmi Cement Ltd., “JK Lakshmi Cement and FC Goa brands collectively stand for strength, integrity and pride. Both are resolute in their pursuit of triumphs. We are delighted to be associated with FC Goa. With pace, power, passion and performance, together we aim to bring pride to our brands. Our Buland Soch combines with a strong enthusiasm for FC Goa will result in exciting times ahead. Recognising the diversity of the social fabric of the country, through this association JK Lakshmi is looking to strengthen the bond with its customer base.”
Co-owned by Jaydev Mody, Akshay Tandon and Virat Kohli, FC Goa is a professional football club is the current holder of the Super Cup. Nicknamed — Gaurs, FC Goa has been one of the most consistent teams in the ISL – reaching 3 semi-finals and 2 finals in 6 seasons. The Gaurs are also the Champions of the GFA U20 & GFA U18 Leagues and the winners of the Goa Professional League in 2018/19.
In Season 2019/20, the club won the Hero ISL League Winners Shield, by finishing top of the table in the league stages and became the first-ever club from India to qualify for the group stages of the AFC Champions League. The Gaurs are also the only ISL side to win more than 50 games and score more than 200 goals. FC Goa is one of few Indian Clubs to compete at the highest levels in Goa and nationally and has produced recognizable talents like Saviour Gama, Princeton Rebello and many more.
