Daimler India Commercial Vehicles’ (DICV) dealer partner for BharatBenz Trucks and Buses in Assam- Abutani Trucking are helping underprivileged people of the state during the COVID 19 pandemic. Abutani Trucking has taken a novel social initiative to support the worst affected and vulnerable segment of people in the region during the pandemic by delivering rations, groceries and protective items to the rural and poverty-stricken districts of Assam.
In order to ensure BharatBenz customer’s safety, Abutani Trucking also conducted free vehicle health check-ups under the Proserv Vehicle Health Campaign and sanitized customers’ vehicles in line with government guidelines.
Rajaram Krishnamurthy, Vice President, Sales & Marketing & Customer Services, Daimler India Commercial Vehicles, said: “Assam has tough topography and our customers in the region have had to face the hard monsoons as well the pandemic together. Our partnership with Abutani has proved to be instrumental in reaching out to the remotest corner of Assam with BharatBenz Proserv Campaign for vehicle health check-ups and delivering of survival kits during this time.”
Naba Kumar Doley, Managing Director, Abutani Trucking, said: “The team has shown great courage and compassion in reaching out to the remote corners of the state where aid would have taken some time to reach. The elderly, poor and the differently-abled people, who were hit the hardest by COVID 19 were very happy to receive some respite thanks to the efforts of our team on the ground. Many were not able to hold back their tears and gave the team their best wishes in return.”
As part of the initiative to provide proactive safety measures for customers that are in line with DICV’s major focus area during the pandemic, Abutani Trucking also organized a 15-day vehicle sanitization campaign. Adhering to Government and WHO guidelines, BharatBenz vehicles were sanitized in the workshop using state-of-the-art diagnostic tools and equipment. More than 2600 BharatBenz vehicles were covered in Assam were covered during the campaign.
The health check-up and sanitization was done completely free of charge for the customer. Truck owners and drivers expressed their gratitude and happiness for the campaign as it ensured a smoother ride for their trucks and the sense of safety and protection. Truck drivers are an essential part of the front-line as they deliver essential commodities to the community.
Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler AG, Germany and operating under the umbrella of Daimler Trucks Asia, is a full-fledged commercial vehicle player in the Indian market and the only Daimler entity worldwide with a brand dedicated to its home market: BharatBenz. DICV produces and sells in India above 9 to 55 tons trucks as well as BharatBenz buses, Mercedes-Benz coaches and bus chassis. DICV’s state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company’s headquarters, R&D and training operations. With one global quality standard, it also produces for Daimler Trucks’ brands of FUSO, Mercedes-Benz and Freightliner. Products and parts are exported to more than 50 markets in Africa, Asia, Latin America and the Middle East. DICV represents an overall investment of more than INR 5,500 crores.
The BharatBenz brand is tailored for the Indian market and its demanding customer requirements by Daimler AG, the world’s leading CV manufacturer with a global reach. First unveiled in February 2011, the brand was launched in September 2012 with the introduction of its heavy-duty haulage trucks. The portfolio was expanded with the launch of medium-duty haulage trucks (2013), construction & mining trucks and tractors (2014), and buses (2015). The pan Indian BharatBenz sales and service network of more than 235 touchpoints is being continuously expanded. Within eight years after the market launch, BharatBenz has already produced over 100,000 vehicles – an unprecedented ramp-up in the world’s toughest commercial vehicle market
