Festive season celebrations in India are at their peak and Sonalika Tractors is going full throttle ahead to address farmer’s haulage and farm-related requirements. One of India’s fastest growing tractor brands and the No 1 exports brand from the country, Sonalika Tractors is proud to receive a staggering response once again for its farmer-centric, customised tractor portfolio during the ongoing festive season. Sonalika has registered its highest-ever YTD figures of 85,068 overall tractor sales in FY’22, recording a growth of 6.56% over 79,829 units sold in the same period last year. As farmers continue to aggressively adopt farm mechanisation solutions in the country, Sonalika has registered overall tractor sales of 17,130 tractors in October’21, registering 5.5% growth to surpass industry growth (est: 3.6%).
Sonalika has adopted a multi-pronged approach to boost farm mechanisation and take farmers towards farm prosperity in an affordable way. Be it product innovation, offering customized state-specific tractors, newer categories and markets or optimising services – having the right mindset at the right place at the right time has propelled the company to offer technologically advanced farming solutions to its customers. Sonalika’s advanced technology powered premium tractors such as Tiger and Sikander DLX along with region-specific tractors such as Chhatrapati (for Maharashtra) & Mahabali (for Telangana) have lately been joined by the Maharaja, fully customised tractors especially designed for farmers in Rajasthan. Sonalika’s hi-tech tractors are rolled out from its World’ No.1 vertically integrated tractor manufacturing plant in Hoshiarpur, Punjab which is a perfect example of being ‘Vocal for Local’ and powers the company to take the ‘Local to Global’ to further strengthen its global leadership position. Among the Indian manufacturers, Sonalika dominates in the international market with over 25% market share (TMA FY’21).
Sharing his thoughts on the dominant performance, Raman Mittal, Executive Director, Sonalika Tractors, said “Festive season is mostly the time when farmers are more than willing to upgrade their existing tractor range with advanced technologies that could further increase their productivity as well as income. I feel overwhelmed to announce that the supreme trust of farmers in Sonalika’s heavy-duty portfolio has once again enabled us to set a new benchmark in our magnificent journey. We have clocked our highest ever YTD Oct’21 sales of 85,068 units with 6.56% growth. In line with Sonalika’s DNA of keeping farmer’s requirements at the core, we started preparing ourselves after Q1 FY’22 itself so that our customised tractors offer the best value for money package to farmers across the world. I also feel excited to share that we have also registered 17,130 overall tractor sales in October’21 to register 5.5% growth, surpassing industry growth (est: 3.6%). Rising adoption of farm mechanisation coupled with the introduction of precision farming to increase productivity has been significantly driving the Indian tractors market and Sonalika remains fully committed to moving faster towards its vision of ‘Leading Agri Evolution’ across the world.”