At a time when Coronavirus has spread an atmosphere of despondency all around, a short film titled Raabta is trying to spread the message of hope and how corona patients had actually found friends who stood by them.
All communication for the most part of this year has been focused on this virus: from saluting corona warriors to public service messages urging people to wear masks and maintaining social distance.
The film has been produced by ADK Fortune, a WPP company and part of Wunderman Thompson South Asia Group.
With cases increasing by the day, it was their belief that they needed to create not just an advertisement – but a short film that actually took on this gloomy picture and turned it around.
And this led to the idea of this completely pro-bono effort between ADK Fortune and director Gautam Vaze at Full Circle Productions.
Speaking about the core idea, ADK Fortune VP and ECD Nakul Sharma, said, “The creative script took off when we realised that a simple game of tombola went beyond a love for the game and took on a deeper meaning of care, love and support. We are overwhelmed by the response the film has received. The messages across age groups and from different parts of the country (not to mention NRIs who have sent it back to their friends and family in India) just proves that what started out as just a simple idea to bring cheer and positivity has already touched hundred thousands of people.”
The production house and the director managed to coordinate a remote shoot between two locations and three actors — national award-winning actor Arundhati Nag and theatre stalwart Neena Kulkarni along with Aayushi Lahir – with their acting prowess made this film even more powerful.
