JK Tyre & Industries Ltd consolidated its leading position in the Indian market with the launch of TREEL Sensors, a one of a kind technology-based tool geared towards smart monitoring and maintenance of tyres. The launch strengthens JK Tyre’s position in High-Performance Truck/Bus and Passenger Car Radials. JK Tyres is a pioneer in Radial technology.
An industry-first move to deliver advanced mobility solutions to commercial and passenger vehicle owners, the launch of TREEL Sensors is an outcome of JK Tyre’s recent financial acquisition in TREEL Mobility Solutions Pvt Ltd, a start-up venture. It is also a testimony to JK Tyre’s commitment towards driving innovation within the Indian tyre industry while also nurturing the country’s startup ecosystem.
Speaking on the launch, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries said, “Being the pioneers of Radials in India, we have done it yet again by introducing ‘Smart Tyre’ as an extension to our initiative of providing mobility solutions to both Commercial and Passenger vehicle owners. The introduction of TREEL Sensors is the first such high-tech move towards creating a Smart Tyre in Indian markets. It provides an enhanced value proposition to vehicle owners, particularly fleets, by reducing their operational costs. Underscoring our commitment to ‘Make in India’, TREEL Sensors are designed, developed and manufactured in our Pune facility and are already in use by fleet owners as part of a countrywide pilot.”
Maintaining optimal tyre pressure not only helps the environment but also provides greater safety on road, a cause JK Tyre has always espoused. Aimed to address this, the Company has introduced Tyre Pressure Monitoring Systems (TPMS) by offering TREEL Sensors, which monitor the tyre’s vital statistics, including pressure and temperature. The information collected by this smart monitoring system is relayed on a real-time basis to the vehicle owner’s smartphone via Bluetooth on to a mobile application, thus allowing for early detection of issues and deployment of timely preventive measures to avoid them. With the help of TPMS, TREEL Sensors also deliver higher fuel efficiency. In addition, the technology enhances tyre life and minimise operational expenses.
This transformative technology is a bold step forward by the company in making the tyre truly intelligent and interactive and providing tailor-made mobility for the needs of India’s digitally-savvy vehicle owners. The future of auto is technology-driven, and JK Tyre is making significant strides towards bringing smart integration between driver, vehicle, and tyres.
TREEL Sensors are now commercially available at more than 700 dealerships across India. JK Tyre also plans to sell the technology solution online via an exclusive e-commerce sales channel to end customers.
