More and more Indians are today using mobile phones for their purchases online. The number of such people is rising steadily and may cross 40 million. The number of such buyers is close to 30 million today.
According to an ASSOCHAM-Grant Thornton study, another 200 million Indians will access the internet in the next three years and a majority of them will be using smart phones to go online.
India will be the world’s second largest Smartphone market after the US in 2016 with over 200 million Smartphone users the study predicts.
Already a number of E-commerce players are using app-based platforms to cater to the growing breed of mobile user.
Recently Myntra went app-only after it saw 95 percent of its traffic and 70 percent sales are coming through mobile smart phones. Now even Flipkart is planning to follow suit even though the company will continue to offer both desktop as well as mobile option to its customers.
According to the study, the combined effect of increase in number of mobile, internet and consumer demand will drive a 63% boom in the Indian e-commerce market to reach USD 8.5 billion in 2016.
Accordingly the number of users making online transactions will grow exponentially cross 38 million in 2015 as against 11 million in 2011.
Almost 75% of Indian internet users will be in the age group of 15 to 34 years– a category that shops more than the others.
