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HomeBUSINESSHindi news channel market likely to observe churn at the top

Hindi news channel market likely to observe churn at the top

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If the last few week data is any indication, TV9 Bharatvarsh now looks all set to regain its position as the top Hindi News channel

TV9 Bharatvarsh scripted history in March this year when it displaced a legacy leader of 22 years to take the top slot. It sustained its leadership for 13 weeks setting a new benchmark post the resumption of ratings earlier this year.

After 13 weeks of unchallenged No. 1 status, the channel witnessed a dramatic continuous fall over a few weeks while its market share fell from over 17 percent to 9 percent among the Top 14 National Hindi News Channels.

People familiar with developments said with the interest in the Ukraine war waning, viewer interest flagged. The fall, according to sources, was also caused due to the editorial leadership at the channel being in flight mode.

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The channel, however, has bounced back with a bang. It has achieved upward growth sustaining an increase in its ratings over the last seven weeks in a row.

According to the latest BARC data, TV9 Bharatvarsh has secured the fourth slot as per ratings for week 34’ 22.  The channel has registered a sustained growth beginning week 28’ 22.

TV9 Bharatvarsh has, in recent months, proved once again that the brand is the king. The channel has consistently provided superior programs across the news genre that have kept the audiences glued to the screens. The programming line-up gets a leg up with the channel’s classy packaging.

According to reliable sources, the channel is primed to beef up its manpower given its ability to attract top talent from the industry. Sources added that an editorial plan has been put in place to further grow the ratings. The channel leadership aspires to secure the top slot having slipped a while in between.

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Taazakhabar News Bureau
Taazakhabar News Bureau
Taazakhabar News Bureau is a team of seasoned journalists led by Neeraj Mahajan. Trusted by millions readers worldwide.


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