“There is a huge demand of educated and trained people in the entertainment industry for those who have the right attitude”, according to Abhimanyu Ray senior casting director known for his films like Rang De Basanti, Chak De, Rocket Singh, Teen Pati, Kabul Express etc.
He said this is particularly necessary for this industry where every product is very expensive. Nobody will give you a chance again and again if your attitude is not good. Your behaviour matters in this industry.”
Ray was taking part in a webinar organized by the International Chamber of Media And Entertainment Industry (ICMEI) by inviting the casting directors from Mumbai to project the correct position of the film and TV industry.
“The media and entertainment industry has grown with time. The number of film productions in Hindi as well as in regional languages has increased a lot. Accordingly, the requirement of artists and technicians has gone much higher. The industry is catering to more than ten million workers in different segments and departments,” said Asian Academy for Films and Television (AAFT) Chancellor Sandeep Marwah.
Initiating the webinar, Dr Marwah said one is not supposed to get glamourized in this industry but create waves to generate glamour for others.
“There is lots of competition and It is survival of the fittest. You have to be on your toes. Auditions are the best way to get into the industry as far as acting is concerned. The newcomers should not avoid small roles or small assignments,” said Priyata Dixit who started her career with Ad Guru Prahlad Kakar and has been Casting Director with Sujoy Ghosh, Tigmanshu Dhulia, Goldie Behl etc
“Television commercials are a very big segment for those who want to be on screen. It gives you instant presence and survival in Mumbai. You should never afraid of presenting yourself as the best actor as you can be suitable for any good role at a given time,” added Anamika Singh casting director and promoter of Veda Talents.
“One audition means hundreds of people at the same time. It gives us an opportunity to find the correct and appropriate artist for a given role and also to create our own artist bank, therefore one should keep on attending auditions without hesitation,” said Taran Bajaj, casting director for Anurag Kashyap’s “Bamfaad” directed by Ranjan Chandel, Salman Khan’s “Kagaz” directed by Satish Kaushik, and Jar Picture’s “Halahal” directed by Randeep Jha.
“There is a new heavy demand of young talented artists now for web series. There is a big scope for those who are ready for hard work. Events also keep these actors busy in Mumbai which is now big business,” said Rythem Dutta Event Designer and founder of Dearc Entertainment.
