Shajai Jacob
CEO - GCC (Middle East) at ANAROCK Property Consultants United Arab Emirates
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Inside story behind changing brand preferences of the Indian Consumers
Indians love to have a Gujarati thali in a restaurant in New Jersey. Closer home, you may easily find a modular kitchen by Hettich in many a home. To succeed in markets like India, foreign brands will need to follow the mantra of ‘think global, act local’ diligently.