Shakuntala Devi had surprised the world with her mathematical genius and even won international competitions by taking just a few seconds by answering complex mathematical questions. Born in 1929, she also later became a renowned author before she passed away in November 2013. Now, this mathematical genius has been brought to the screen in a film where renowned actress Vidya Balan essays her role. The film is slated for release this month on OTT Amazon Prime.
Leading biscuits and confectionery manufacturer Parle Products has announced its partnership 
with the film with the launch of a new co-branded video on Amazon Prime Video which will be promoted on OTT and digital platforms. Featuring the lead actress of the movie, Vidya Balan, the partnership amalgamates the brilliance of Shakuntala Devi, to emphasize how Parle-G has nurtured ‘Genius minds’ since ages.
Parle-G seeks to demonstrate the message of ‘G Maane Genius and Genius yaani Shankutala Devi’ with this association. The co-branded video displays courage, confidence and provides a glimpse of Shakuntala Devi’s journey from being a child prodigy to gaining global recognition as the ‘human computer’. The movie, ‘Shakuntala Devi’ which will be released on Amazon Prime Video on 31 July, is a biopic based on the mathematical wizard who lived her life on her terms. While the film pays tribute to her genius as a mathematician, it also humanizes her as a woman and mother, in trying to capture her indomitable spirit. Told through the lens of her relationship with her daughter Anu, the film highlights their very different struggles and aspirations. Vidya Balan’s charm and brilliant screen presence as the lead actress in the movie make it a perfect treat for the audience.
Expressing his delight on this association, Mayank Shah, Sr. Category Head, Parle Products said, “This partnership is an honest effort to communicate our brand philosophy authentically and engagingly. Since the inception of our brand, our goal has been to build positive inspiration for kids over generations to encourage them to reach the pinnacle of success. Our association with the movie ‘Shankutala Devi’ which is based on the world-renowned mathematician, has been an exciting move as it is in the lines of creating genius which is Parle G’s core message.” He concluded, “This partnership celebrates what sets us apart, which is the generations of children that go above and beyond exploring possibilities in a way that makes their little world and imagination better.”
https://youtu.be/oajEx3P3Kl0
