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HomeBUSINESSMail Today bids adieu, to appear online in new avatar

Mail Today bids adieu, to appear online in new avatar

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The India Today group headed by Aroon Purie, which entered the newspaper industry 13 years earlier by launching ‘The Mail Today’, being published in collaboration with the British the Daily Mail Group is now going online in a new avatar: indiatoday.in.Mail Today

The new avatar will have Dwaipayan Bose, Editor, Mail Today, taking over as Editor of indiatoday.in and reporting to Vice Chairperson Kalli Purie.

Purie said in a statement that several other editorial team members are being evaluated for various digital, social media and TV verticals in the Group.

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He said: “​As you all know, the Group entered the newspaper space 13 years ago with great hope. We collaborated with one of the most successful newspaper publishers in the world — the Daily Mail Group of the UK. The idea was to produce a newspaper that was different from the broadsheets in the market. Not only did we bring it out in a handier format, but we also carried hard-hitting reports, bold headlines, a dazzling mix of stories and a powerful visual display. ​It had colourful special sections on different days of the week and a very vibrant sports section. Many of our stories were followed by the legacy newspapers; the paper was often waved in Parliament demanding probes based on our stories and quoted frequently on TV news.

“I am very happy to say that, over the years, we realised our vision. It wasn’t easy. A lot of sweat and hard work, not to mention crores of investment, went into making it an exciting daily. The newspaper carved a niche for itself in the minds and hearts of many readers, particularly the young.”

Aroon Purie, Founder-publisher and former CEO of the India Today Group.
Aroon Purie, Founder-publisher and former CEO of the India Today Group.

“​During these years, we weathered the worldwide financial crisis of 2008 and the demonetisation shock to the economy in 2016.”

“Unfortunately, the pandemic has drastically changed reader preferences. Daily and rigorous news consumption on devices during the lockdown makes it clear that the newspaper print medium will not resurrect. ​There is, therefore, little prospect of making Mail Today in print a viable publication.”

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It is with deep regret that I announce the suspension of the print edition. ​​ I will miss holding a​copy of Mail Today every morning as I am sure will many of our readers.”

“That said, we will be rebooting Mail Today in a digital avatar to meet the challenges of the future.”

 But he noted that “Regrettably, other colleagues will move on to opportunities outside the India Today Group and I wish them well. Trained in the ITG ecosystem, I know their talent will be in high demand. Our HR department will be in touch with the next steps.”

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B B Nagpal
B B Nagpal
A reputed Journalist, Visiting Professor (Media, PR and Cinema Studies), and Film Critic for the past 51 years. He retired as Chief of Bureau of United News of India (UNI) after more than 36 years of service in November 2005 and was founder Chief Editor of the Lok Sabha TV channel.


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