Anchor Electricals Pvt. Ltd was recently facilitated with “Asia’s Most Promising Brand” award from World Consulting & Research Corporation and ibrands 360 research initiative. Asia’s Most Promising Brands 2013-2014 is the largest multi-platform brand credibility project involving the most promising brands from Asian countries that have contributed to the scintillating success story and charted a path-breaking progression blueprint of the Asian economy.
The project showcased brands involving the most promising nations of Asia for business. The entire process was validated advised and evaluated by KPMG- the leading providers of risk, financial services and a key business advisory in India. 500 brands across categories were shortlisted in the primary phase and invited to participate. Post the secondary research, the shortlisted finalists went through KPMG evaluation. A total of 100 brands were featured across 25 industry categories to form the Asia’s Most Promising Brands for the year 2014.
Lalit Malhotra, DGM Advertising, Anchor Electricals said, “We are delighted to be a part of this initiative undertaken by WCRC. From humbler beginnings as a switch manufacturer to being a complete electrical solutions provider, Anchor has come a long way. The diversification of business and its entry into the solar vertical with Panasonic HIT Solar PV modules marks a new era for the company. Anchor by Panasonic was unanimously voted as a leading brand and its brand recall is attributed to the strong preference and patronage from influencers and consumers alike. These preferences were solely driven due to the quality standards and trust in the company’s promises and deliveries. As a progressive company, we are intending to reveal the brand’s new avatar through several mediums this year and we look forward to the continued trust and support of all patrons.”
Ashok Gangar Vice-President, Sales & Marketing Anchor Electricals further added, “Brand Anchor has moved its focus from being just a switch company to being a versatile electrical solutions provider. The award is certainly special as it has fostered our faith further. We intend to add new value through our service-solutions business. We will continue to introduce technologically advanced and eco-aware products, suiting the modern lifestyles in India across its diverse socio-economic spectrum. This is indeed a the push we required, to stand tall as the brand in the Asian market.”
Established in 1963 and headquartered in Mumbai, Anchor Electricals Pvt. Ltd. became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 55 domestic bases with workforce of more than 10,000. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of Rupees 15.8 billion and a stated capital of Rupees 4.8 Billion. It has a dominant market share in wiring devices and is constantly expanding its product range and growing market share in Switchgear, Lighting, Fans and Wires & Cables. Anchor aims to double this in the next three years from the existing and aims to be the front-runner in the solutions business dealing with Energy Generation, Conservation & Management.