Vidya Balan to add glamour to film on human-computer ‘Shakuntala Devi’
Parle-G seeks to demonstrate the message of ‘G Maane Genius and Genius yaani Shankutala Devi’ with this association. Vidya Balan’s charm and brilliant screen presence as the lead actress in the movie make it a perfect treat for the audience.
Shakuntala Devi had surprised the world with her mathematical genius and even won international competitions by taking just a few seconds by answering complex mathematical questions. Born in 1929, she also later became a renowned author before she passed away in November 2013. Now, this mathematical genius has been brought to the screen in a film where renowned actress Vidya Balan essays her role. The film is slated for release this month on OTT Amazon Prime.
Leading biscuits and confectionery manufacturer Parle Products has announced its partnership with the film with the launch of a new co-branded video on Amazon Prime Video which will be promoted on OTT and digital platforms. Featuring the lead actress of the movie, Vidya Balan, the partnership amalgamates the brilliance of Shakuntala Devi, to emphasize how Parle-G has nurtured ‘Genius minds’ since ages.
Parle-G seeks to demonstrate the message of ‘G Maane Genius and Genius yaani Shankutala Devi’ with this association. The co-branded video displays courage, confidence and provides a glimpse of Shakuntala Devi’s journey from being a child prodigy to gaining global recognition as the ‘human computer’. The movie, ‘Shakuntala Devi’ which will be released on Amazon Prime Video on 31 July, is a biopic based on the mathematical wizard who lived her life on her terms. While the film pays tribute to her genius as a mathematician, it also humanizes her as a woman and mother, in trying to capture her indomitable spirit. Told through the lens of her relationship with her daughter Anu, the film highlights their very different struggles and aspirations. Vidya Balan’s charm and brilliant screen presence as the lead actress in the movie make it a perfect treat for the audience.
Expressing his delight on this association, Mayank Shah, Sr. Category Head, Parle Products said, “This partnership is an honest effort to communicate our brand philosophy authentically and engagingly. Since the inception of our brand, our goal has been to build positive inspiration for kids over generations to encourage them to reach the pinnacle of success. Our association with the movie ‘Shankutala Devi’ which is based on the world-renowned mathematician, has been an exciting move as it is in the lines of creating genius which is Parle G’s core message.” He concluded, “This partnership celebrates what sets us apart, which is the generations of children that go above and beyond exploring possibilities in a way that makes their little world and imagination better.”
BB Nagpal is a reputed Journalist, Visiting Professor (Media, PR and Cinema Studies), Film Critic for the past 51 years. He retired as Chief of Bureau of United News of India (UNI) after more than 36 years of service in November 2005 and was founder Chief Editor of the Lok Sabha TV channel.
8 ft 1 tall Sultan Kösen from Turkey is a rare specimen – the tallest over 8 ft tall man alive on planet Earth today according to the Guinness World Records.
Sultan currently also holds the record for largest hands 28.5 cm (11.22 in) from the wrist to the tip of the middle finger and the second largest feet – his left foot measuring 36.5 cm (1 ft 2 in) and right foot measuring 35.5 cm (1 ft 1.98 in).
Guinness World Records has come across only about ten people above 8 ft over the past 20 years but Sultan is the only such person alive today.
Born on 10 December 1982, Sultan was like an average child till the age of 10, even the other members of his family, including his parents and four siblings were ‘normal’ in terms of size.
But suddenly Sultan started growing uncontrollably fast due to a condition called “pituitary gigantism” which accounts for over-production of growth hormone and its spread from the pituitary gland in the brain. This invariably leads to large hands, thickening of the bones and painful joints. Due to his extreme size, Sultan had to face many ups and downs in life. Because of his gigantic height Sultan couldn’t finish school, could never find fitting clothes or shoes and found it extremely hard to fit into a regular-size car.
On the other hand because of his height he was found to be good at changing bulbs or hanging curtains.
Sultan Kösen today is recognized everywhere around the globe because of his extraordinary height and invited to star in a number of Hollywood movies.